Using video to support the CTAīefore adding video to your marketing email, think about the goal behind the email. Yet another simple and creative way to spice up your newsletters and grab the reader’s attention. They’re basically still images in which part of the image is moving. However, GIFs are better suited to animations.Ĭinemagraphs are another option. In addition to GIFs, it’s also possible to insert animated PNGs. If it’s too big you might get flagged by a spam filter. Always pay attention to the size of the image though. That said, they’ve been proven to achieve increased click-through rates and engagement. Want to make people laugh? GIFs are also a great way to express humor.īut there is one disadvantage which makes them less captivating than regular videos: They’re completely silent. They’re supported by most email clients, and can be very effective at boosting engagement. GIFs in email are dynamically loaded and played immediately.Īnimated GIFs are one of the few ways to directly display moving images within emails. gif) is an image file format that is animated by combining several other images or frames into a single file. Animated GIFĪs explained by SmallBizTrends in this definition, a GIF (with the file extension. The landing page should be appropriate and perfectly linked with the newsletter. The contact needs to leave your newsletter to view the media, and he or she might not return. Whichever landing page you use, it should be mobile friendly, because lots of your contacts are going to be opening and viewing your video on their smartphone.įor as simple and user-friendly as this solution can be, there are some disadvantages. Images are loaded immediately and automatically in the vast majority of email clients. The big advantage of this solution is that the chances of display issues are slim. The forwarding can either be directly to a landing page that you’ve built, or to a video service like YouTube, Vimeo, or Facebook. Once someone clicks on the image in the email, they’ll be taken to a website to view the video. Open a free account now to get full access to this handy tool. This image can be neutral or contain a play button or a call to action (“Play Video Now,” for example).Īdding images to email is super easy using Brevo’s Drag & Drop email editor. In this case, a screen shot or a video still is included in the email body. Static images that link to a video are probably the most frequently used solution. Insert a static image with a link (Recommended) Unfortunately we’re just not yet at the point where video in email is supported universally. In any case, this method has a huge risk for your video not to be played correctly for a large number of recipients. Other clients will display a fallback image or worse, flag your email as spam. Some email clients (like Apple Mail and Samsung) will play the video within the email. As great as directly embedded videos are, only a few email clients actually support the technology.īrevo does not recommend this option for including video in email as it may harm your email deliverability. Sounds too good to be true, right? Well…it kind of is. Immediately, the video starts playing within the email client, effortlessly and without interruption. Imagine this: your contact opens a newsletter, sees an embedded video, and clicks play. Good at capturing attention but limited editing options. Played directly in the newsletter, supported by most email clients. Here’s what to expect from each.ĭirectly playable in a newsletter, but only supported by a few email clients so not the best option (more details below).Ī reliable solution, but not as striking and convincing as an actual video (recommended) The three most popular methods are embedding videos, including screenshots of videos that are linked to the video, and animated GIFs. Including video in email: 3 ways to do it Including videos in email campaigns certainly has the potential to drive better results. Video marketers get 66% more qualified leads per year.Videos on a landing page have been proven to increase conversion rate by more than 80%.Over 50% of marketers have cited video as being the most valuable content format when it comes to ROI.When it’s come to marketing, videos have been proven to push leads towards conversion. An estimated 85% of internet users in the US watch online video content each month. Video is an efficient and effective tool for engaging directly with your target audience.Īs far as viewing figures go, the amount of people who consume video content is constantly on the rise. However there are some ways to get around this. Embedding a video in email HTML will put your email deliverability at risk. Not all email clients support directly playable videos.
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